Abano Audiology

Mathew Barker

“The continued chalenge at Bay Audiology IS what keeps me most excited .”

Matthew Barker
Charge Clinician, Hawkes Bay


  • During the 2008 financial year, grew the network to 52 including opening or transitioning into full time nine clinics, acquisition of Advance Hearing Systems in Invercargill and acquisition of Access Audiology in Auckland
  • Appointed Francois Gillain as General Manager for Bay Audiology
  • Established new regional management level and appointed Stephanie Mears as North Island Regional Manager and Simon Melville as South Island Regional Manager
  • Turnover of the business grew 37 percent year on year
  • New integrated IT system roll out expected to be completed by the end of the calendar year
  • Industry accord reached with ACC with regard to future target pricing


  • Increase group turnover and control growth in expenses
  • Further market development through conversion of satellite clinics into full time clinics and the establishment of further Greenfield locations
  • Achieve further savings through business efficiencies and economies of scale to improve profitability
  • Comprehensive marketing campaign to extend awareness of the Bay brand and offer
  • Continued focus on private paying customers
  • Development and implementation of a customer services culture throughout the organisation
  • Strategic focus on customer services to create a unique customer experience
  • Final implementation of IT system
  • Standardise look and feel of clinics to ensure a consistent customer experience
  • Standardise system and procedures to improve customer service delivery
  • Emphasis on training and development of both clinicians and customer services people
  • Increase OTC (over the counter) sales through providing a wider range of products in stores